How to Choose the Right Voice for Your Brand Video

When you think about what makes a brand video memorable, you probably imagine the visuals first. Clean shots, good lighting, maybe a clever tagline. But there’s one element that decides whether your message sticks or slips by unnoticed: The voice. Even if someone’s head is buried in their phone during an ad, they will still at least hear the voice over first.

The right voice doesn’t just say your message, it defines it. It adds the that layer of humanity to it. Immediately helping connect to the listener.

Here’s how to choose the voice that brings your brand video to life.

1. Understand the Emotion Behind Your Brand

Before picking a voice, think about how your brand wants people to feel.

Do you want authority and trust? Warmth and friendliness? Upbeat energy and excitement?

Different tones trigger different emotions.

Authoritative brands (finance, law, tech, healthcare) thrive with deep, confident voices that project trust and competence.

Lifestyle brands often lean toward more conversational tones. Voices that sound like a trusted friend or neighbor. Not salesy or announcer-y.

High-energy or youth-focused brands benefit from brighter, faster deliveries that sound modern and upbeat.

In short: the voice should sound like your brand’s personality on a microphone.

2. Match Tone to Message

Even within the same brand, tone matters.

A corporate training video needs calm clarity and confidence while a launch video needs bold energy.

Listen for delivery style, not just vocal range. A professional voice actor can adapt tone without losing authenticity.

If you’re aiming for gravitas and credibility, a deeper voice often gives your message weight. It grounds your visuals, creating the sense that your brand has authority and experience behind it.

That’s why major brands (insurance, tech, luxury products) often choose baritone or bass male voices. These voices naturally sound like leadership.

3. Prioritize Authenticity Over Perfection

Viewers can spot a fake tone faster than ever.

The right voice actor will understand and connect with a script instead of performing it.

Authenticity builds trust.

When someone hears a believable, grounded voice, it tells them:

“This brand is real. I can trust what they’re saying.”

A deep or commanding voice only works when it feels natural opposed to a forced theatrical style. That’s why it’s essential to work with professionals who know how to balance presence with honesty.

4. Think About Your Audience

Ask yourself who’s on the other side of the screen.

Are they executives? Everyday consumers? Tech-savvy professionals?

The voice that engages one group might alienate another.

For instance:

Corporate audiences respond well to calm, articulate, authoritative tones.

Younger audiences prefer natural, conversational energy.

Global audiences benefit from clear, neutral delivery that crosses language and cultural boundaries.

Choosing a voice with the right resonance ensures your message lands where it you want it to, emotionally and strategically.

5. Test the Fit, Don’t Guess it

If possible, ask for auditions. Most voice actors are more than happy to provide.

A professional voice actor will happily send a brief recording so you can hear how their tone fits your script and pacing.

That quick test is worth its weight in gold as it lets you hear how your visuals and music blend with the voice before committing.

6. Partner with the Right Professional

A great voice isn’t just about sound, it’s about process.

Look for a voice actor who is:

Directable and responsive (they’ll take feedback and adjust quickly)

Technically equipped (broadcast-quality studio, clean audio)

Professional and reliable (clear communication, on-time delivery)

A seasoned voice actor makes your job easier. They solve the problem of getting the message to stick.

That efficiency saves your team hours of editing and ensures your final product sounds polished and ready to broadcast.

Final Thoughts

Your brand video is your voice in motion. You have to make sure it sounds as powerful as it looks.

When you choose the right voice, you’re not just hiring a performer; you’re investing in clarity, credibility, and connection.

If your next project needs a deep, authoritative African American male voice that builds trust and keeps audiences listening, you can hear examples of my work here: https://www.andrecanadavo.com